SPECTRUM, the Social Sciences Association held the ‘Social Ads’ competition for the juniors- 1st PU on the 4th of July, 2015. The participants were asked to come prepared to advertise a social issue with the help of enactments, catchy slogans and posters either endorsing a company or a product.
Awareness is the first step towards any positive change and it was good to see the juniors pick topics like gender equality, workplace harassment, ill-treatment of the old, and unemployment.
A total of seven teams from the three 1st year Social Sciences classes took part in the competition and gender equality was the most common topic among them. The participants performed fairly well in their given slot of time. Although the social enactments lacked an advertisement per se or a clearly performed act, the enthusiasm of the students was palpable.
Most of the participants strongly felt that the elimination of gender specific roles in the society begins at home. This shows that the future citizens of the country do indeed wish for a change and each one is taking up the responsibility to contribute towards changing the bigger picture by beginning with their homes. It was a successful event in terms of participation and a general test of social awareness but since the social sciences students are known across the college to be creative and novel in their approach to things, the impact was not up to the standards expected by the judges.
As Jane Goodall said, “What you do makes a difference, and you have to decide what kind of difference you want to make”, we can rest assured that tomorrow will indeed be a better place and society to thrive in since the students of today seem determined to make a difference even in the smallest aspect that will eventually contribute to a whole.