Author Archives: prajwal ns

INDIAN RUPEE

THE GRAND INDIAN CRUMBLE Change is no longer the salvation to all problems… The turbulence and discrepancy of the Indian economy has revealed fresh new cracks. The Indian Rupee, supposedly the fastest growing currency in Asia after China at the … Continue reading

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Book Review

Social Responsibility and Environmental Sustainability in Business In this age of global economic crisis, the need to renew our commitment to social issues becomes even more necessary. Reduction in public and private spending on social programmes throws up further challenges … Continue reading

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BOOK REVIEW-BRAND MANAGEMENT

The book “Brand Management”– the Indian context addresses not only academic but also management executives. Although the book aims at developing theory for the Indian markets, the finer aspects are applicable to other markets as well. The theoretical aspects of … Continue reading

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Liquidity in the Banking System in India

The Reserve Bank of India (RBI) has said that it believes that there is adequate level of liquidity in the banking system in India. The comments from RBI deputy governor K C Chakrabarty came amid concerns that the increased interest … Continue reading

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Business @ the Speed of Thought

It is a book written by Bill Gates in 1999. It discusses how business and technology are integrated, and shows how digital infrastructures and information networks can help getting an edge on the competition. Gates asserts cyberspace and industry can … Continue reading

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GREEN MANAGEMENT

Green Management By Dr. M. Karpagam and Geetha Jaikumar. The book green management introduces to green thinking, ethical management practices, pollution control and prevention, as well as strategies that could be adopted to convert an environmental problem into business opportunity … Continue reading

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Logic of Consumer India

Developing economies, with India & China at the forefront, are set to give the world economy its biggest boost in the coming years. These nations are regarded not only as the sourcing & production bases for the entire world, but … Continue reading

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